Marine DMS

Tools to help you understand your business and accelerate growth.

To grow your business, you first need to understand your business. For marine dealerships, the path to visibility, efficiency and growth starts with a software tool designed especially for their workflows and challenges – a quality marine DMS. 
 

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  • A Single Source of Truth
    • A Single Source of Truth

    A quality marine DMS gives you a systemic view into how your dealership is performing. By centralizing information from parts, sales, service, and accounting departments – even across multiple locations – you get unparalleled visibility of your business vitals. 
     

  • Unlock Efficiencies
    • Unlock Efficiencies

    Your focus is growing your business, so maximize productivity and cut time spent on busywork that doesn’t add to the bottom line. With a good marine DMS to assist you, live feeds, effective internal communications, and intelligent applications continuously push your business forward.

  • Make Smarter Decisions
    • Make Smarter Decisions

    Get access to critical data in real time so you can always stay on top of your dealership, tackle challenges proactively, and commit to revenue-nurturing decisions.  

    Why Use a Marine DMS?

     

    For many dealers, it’s not easy to get information from across the business and use it to build a picture of what’s really happening. Also, marine dealerships have their own unique sales and service challenges – and their software solutions should reflect that.

    A marine DMS can improve the performance of your dealership if you’re having trouble with:

     

    • Getting timely information on what’s happening in your dealership

    • Meeting sales or revenue goals

    • Finding or closing leads, or retaining your existing customers

    • Collaborating across departments or dealership locations

    • Slow or inefficient processes

    • Managing or turning over your parts inventory

    • Getting the most out of your service department

    Explore Our Marine DMS Solutions

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    Lightspeed EVO
    The Powerful Marine DMS
    Reach new customers, find efficiencies, and make better business decisions with the DMS that’s designed to boost the performance of marine dealerships.
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    Choosing a Marine DMS
    Integration
    Integration
    Your DMS should work seamlessly with the processes your dealership already has in place. At CDK, we work hard to ensure our DMS solutions integrate with your current systems, to minimize integration challenges.
    Mobility
    Mobility
    You want to be able to run your business on the road – or the water. CDK’s mobile app helps you stay informed wherever you are by automatically sending key reports to your phone.
    Security
    Security
    A marine DMS is powered by your data, so you need to know your data’s always secure. We are the only company in the industry to use Tier IV data centers to back our systems, maintained under the most stringent security standards.
    Training
    Training
    Once you have your DMS, you need to know how to use it. Our training solutions range hands-on sessions with skilled instructors (either onsite or online) to self-paced courses that help build or refresh your skills.

    Related Solutions

    Lightspeed Loyalty Rewards
    Lightspeed Loyalty Rewards
    Award points instead of giving special discounts. Easily track point redemptions, showcase special offers, and keep your customers coming back to your dealership.
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    Hosted Server
    Hosted Server
    Improve the performance of your DMS with a hosted solution that eliminates the need to secure, update, and maintain an in-house server.
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    Parts & Major Unit Locator
    Parts & Major Unit Locator
    Post parts and unit inventory visible for sale to the entire Lightspeed group of dealers and say goodbye to parts that just sit on your shelves.
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    Featured Insights

    Business Intelligence
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    Business Intelligence Part II

    In my previous article, I talked about how you can use the vast information available about your historical performance in order to make intelligent business decisions.

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    Helping dealerships thrive

    At CDK Global, we build the tools dealerships need to grow and succeed. We provide DMS and other integrated technology solutions to over 27,000 Auto, Truck, Motorcycle, Marine, Recreational and Heavy Equipment dealers around the world. Since day one, we’ve been in it for the dealer — your success is what motivates us to do what we do.


     

    Customer connected. Dealer driven.
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