VIN-level advertising that keeps your current inventory and your brand in front of your target audience on the social sites they use every day.
VIN-LEVEL MARKETING ENGINEERED FOR SOCIAL
Promote your brand and vehicles to local, in-market car buyers.
EFFORTLESSLY INTEGRATE CURRENT INVENTORY
Automated uploads keep your ads up-to-date with the latest vehicle data
DRIVE TRAFFIC TO SOCIAL LANDING PAGES
Ensure your shopper’s browsing experience is designed to turn them into leads
UNDERSTAND THE ROI OF YOUR SOCIAL INVESTMENT
Attribute unique social impressions, clicks and leads to vehicle sales
CDK takes the heavy lifting for Facebook marketing off of the dealer. Before Social Suite, it was difficult to place personalized inventory ads on Facebook to a pre-defined target audience. Now this process is automated and the ROI able to be tracked. Social Suite makes it possible for Facebook marketing to be an extension of a dealer's current marketing ecosystem.
Jordan Barrett, Digital Marketing Director
CDK Social Suite Features
Consumers are building new shopping habits on Facebook and Instagram. Car buying is no different. That's why dealers need to stay agile and Social Suite allows you to do that with the following features.
VINs are validated, images scrubbed and overlays added for the best possible Facebook relevance score
VIN Feed Creation
Product feed is created with your up-to-date inventory details
New and used VIN ads are created in a preferred format (Carousel, Flat, Canvas, etc.)
Bid Pacing + Optimization
Bid budget pacing is adjusted daily through an extra layer of tech that determines the right CPC
Social Site Creation
Social sites are built within the social platform. The in-platform site creates a better Facebook relevance score for low CPL and CPC
Retargeting via Dynamic Ads for Autos
In-site ads will continuously retarget potential buyers based off the type of vehicles they have clicked on